Eye primer is a makeup product designed to create a smooth base for eyeshadow and eyeliner application. It helps improve the longevity of the makeup, enhances color payoff, and prevents creasing and fading. Benefits of Eye Primer Long-Lasting Wear: Eye primers help makeup stay in place for a more extended period, reducing the need for touch-ups throughout the day. Increased Color Intensity: By creating a uniform base, eye primers allow eyeshadows and eyeliners to appear more vibrant and true to color. Prevents Creasing: Primers help to absorb excess oil and keep shadows from settling into fine lines or creasing on the lid. Evens Out Skin Tone: They can neutralize redness or discoloration on the eyelids, providing an even canvas for eyeshadow application. Smooth Texture: Primers create a silky-smooth surface, making it easier to apply eyeshadow and achieve a blended finish.